This short film is a love letter to West Philadelphia's new 35-year vision, designed by SOM, who has planned another city center around Philly's 30th St Station.
The film moves beyond a didactic animation of an urban plan, instead establishing a platform for the city’s stakeholders to advocate for their neighborhood's transformation. Their enthusiasm is transparent and marks yet another auspicious moment in Philadelphia’s already storied history.
People support what they help create.
Video by Thirst
Concept/Editing/Animation John Pobojewski
Creative Direction Rick Valicenti
Editing Kyle Green
Cinematography by Nic Justice and Chuck Gomez