The 3Eleven graphic identity developed from the excitement and energy of new construction happening in Chicago. Each graphic element builds on itself, creating a three-dimensional overlapping texture of pattern and repetition. The ingredients to the system are simple patterns inspired by 1960s op-art and colors from psychedelic design of the same era.

3Eleven is River North’s newest entry in smart apartment living. It rises 25 stories to a height of 281 feet; it includes 245 apartments and 3,000 square feet of retail space. Sharp, future-forward planning gives this community comfort and convenience, while also providing sleek, contemporary style.