In conjunction with the opening of Eight O Five, a new residential high-rise at LaSalle and Chicago, patron Bill Smith commissioned Thirst to create a collection of 90 unique 36" x 48" art prints titled A → $. Three prints are displayed in each of the 30 elevator lobby bays.
Using alphabetical order as a creative restraint, Magdalena Wistuba and Rick Valicenti devised a system for assigning characters and design techniques to each print. Taking guidance from a Google spreadsheet for the color palette, prints on floors 4–30 were assigned a letter of the alphabet; floors 31–33, the characters &, #, !; and the penthouse level appropriately showcases the $.
The RGB values of the five colors were brought directly into the design process.