We created a commemorative poster series and folio to celebrate the hyperreal technology performance ABACUS at the 2012 Sundance Film Festival as part of the New Frontiers program. In order to garner attention away from the larger, splasher premieres, Thirst created a simple DIY campaign to draw eyes.

By developing four versions of a very limited edition 24 x 36 inch silkscreened poster show ABACUS crumbling into a pile, and get switched out over the course of the ten-day festival.