Aligning to the Grid Iron… Bud Rodecker led the Thirst studio in updating Soldier Field's frozen tundra with a concussion-prone brand of typographic impact designed for the Chicago Bears. Touchdown Thirst… and the extra point is good.
The courtyard features the Bears fight song from start to finish.
The Ring of Honor circles the field and is capped off with highlights from the hall of fame.
Under the Bear's Club, we designed a wall of historical Bears logos.
From the Decatur Staleys, to the current roaring bear.
Our process explored many different graphic ideas emphasizing the physicality of football.