The College of Creative Studies (CCS) in Detroit approached Rick Valicenti to hold an undistorted mirror up to their school experience. Thirst insisted that all messaging and art work be about and by the students, faculty, and alumni. CCS communication materials would be as entirely honest and transparent as possible.
Valicenti directed an internal team of three CCS design students to conceive, illustrate, typeset, and design all aspects of this new brand presence for the school.
Our objective was to deliver the next-generation view book. What we received far exceeded extraordinary. For the students working on the view book, this was an an extraordinary experience they will leverage as they embark on their careers and continue to shape the design community. - Katie Kunesh, CCS Design Director on the BFA Viewbooks
They look fantastic! The subtle paper differences and relationships between the sections, the portfolio spreads and the way each message is set all add to their beauty. We are indeed happy campers over here! - Katie Kunesh, CCS Design Director on the MFA viewbooks