Thirst worked closely with Jeanne Gang and the architects at Studio Gang to develop a system of signage that would blend seamlessly with the Media Production Center's unique architecture and Columbia's brand.
While working with Studio Gang, Rick Valicenti introduced the SMPTE color palette which moved beyond the signage and influenced the color palette for the entire building.
When entering the MPC you are immediately greeted by Thirst’s interpretation of classic TV test patterns cut out of steel and back lit.
Thirst created a custom stencil version of Franklin Gothic, Columbia’s secondary font, which we used throughout the building. The identification sign is set in anticipation of a future donor name.
Water-jet cut aluminum panels are backed with frosted acrylic and mounted flush to the concrete.
Classrooms are identified with understated plaques that proportionally reference television media. They are ADA compliant and use clear glass braille beads.
Black mill-cut letters on concrete identify the south end.