Thirst | Communication Design Practice

Confederate Motorcycles Identity Proposal

Our work tooled the Confederate brand for the long ride ahead. The new vision aligned with Confederate’s existing design philosophy — skeletal minimalism.

The identity is designed to accelerate a solid relationship with existing customers, deliver the right story to investors, nurture media relationships, reframe Confederate’s value, preview new product design, and ultimately kick start the stock’s value.

At the heart of the Confederate ideal of individualism and rebellion.

The Confederate word mark morphs into alignments of speed and torque.

Thirst proposed Confederate invest in showrooms at high end locations.

Place the motorcycle at the center of the show room, and surround it with the experience of riding.

The website is minimal, putting an emphasis on the object of desire.

The brand promise is expressed with a graphic and to the point pro forma.

The icon is inspired by the graphic rebellion of Russian constructivism in which this client believed.

Infinite arrangements fit within an invisible circle.

VIP customers receive a customized, keepsake that documents the making of their motorcycle.

The average customer receives a customized multitool.

Client: Confederate Motorcycles

Service: Branding

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