With a facade encased in high-efficiency glass and steel, Domus is unlike any other residential building in Phoenix. The principle idea behind our work is to say more with less. Every form is codified with the experience of living at Domus. Thirst built the identity around a custom typeface inspired by the steel structure of the building, and a suite of imagery that sets a visual language and is a conceptual voice for the project. This voice influences every piece of marketing collateral, from the construction barricade to the website.