Thirst | Communication Design Practice

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Process

Thirst presented six graphic directions to the Exhibit Columbus Curatorial Team to jumpstart the conversation and focus the decision making. Each of the approaches and titles underscored specifics of the design brief.

1 Legacy-Proud, Friendly / 2 Iconic, Unexpected / 3 Re-energized, Re-freshed / 4 Modern, Interactive / 5 Creative, Open-ended / 6 Inviting, Layered

Before final approval was awarded to this design direction, Thirst was asked to present a hypothetical evolution of the design.

In 2014, designer, Jonathan Nesci, presented 100 Variations, New Reflections on Eliel Saarinen and the Golden Ratio, an installation in the sunken courtyard of the First Christian Church by famed architect, Eliel Saarinen. Produced by Indianapolis-based curator, Christopher West, with support from the Columbus Area Visitors Center, Columbus Museum of Art and Design, and the Haddad Foundation, 100 Variations stood as the pilot project for Exhibit Columbus.

http://3st.com/work/100-variations-new-reflections-on-eliel-saarinen-and-the-golden-ratio#1

Jonathan Nesci (Chicago, b.1981) is a furniture and exhibition designer based in Columbus IN. Nesci was the recipient of a Best Use Of Material, Wallpaper Design Award, 2009, for his Library Bookcase, a wall-mounted shelf in polished aluminum that was recently acquired into the permanent collection of the Indianapolis Museum of Art.

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