Thirst | Communication Design Practice

Full Eclipse Identity

Where vision becomes life. Full Eclipse is the forthcoming character creation studio of Hollywood’s leading special effects makeup artist, Mario Torres. Thirst, led by Rick Valicenti and Nick Adam, was brought on to design a visual identity that embodied the craft and characterful essence of the practice. This identity system includes multiple sound and motion expressions, a website, environmental graphics, and custom furniture.

Over the last 25 years, Mario has worked at almost every makeup effects studio in Hollywood. Some of his more recent work has been featured in films like Avengers: Infinity War, Guillermo del Toro’s The Shape Of Water, Christopher Nolan's The Dark Knight Rises, and the currently in production Avatar 2.

Different spacial perspectives were used across the three core identity expressions

The identity system uses a total of eight different expressions

The master mark consisted of eclipsed type set on a circle

Bespoke letterforms were crafted inline to be characterful and harmonious

Motion and sound expressions were designed as feature film bumpers

Each card was designed from an integral system

Studio note pads for sketching

The second of two motion and sound expressions designed for bumpers of feature films

An eye-like look for Social media profiles

The custom reception desk was designed based on the diagram of an eclipse

Thirst designed the Full Eclipse office interiors to set the tone of a visit

48" engraved and backlit cameos for the conference room

Larger than life photograms of Mario’s creatures filled the studio’s reception area

Full screen web experience

Image movement burns across the screen

Roll over states pushed

For on-site work

To announce the studio’s launch

Our custom motion and sound design process was inspired by founder Mario Torres’s humming

Client: Full Eclipse

Service: Art; Branding; Motion

Credits

Concept and Design
Rick Valicenti

Design Detail
Nick Adam

Music and Motion
John Pobojewski

Writing
Ted Stoik

Process

Initial identity directions

Early sketches of how perspective might work

Early studies of color and motion

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