Gilbert Paper Identity and Branding

Thirst helped shape the market presence of Gilbert Paper for nearly 15 years, gaining international acclaim from within the design industry and beyond for its bravery, creativity, and pure spirit.

Gilbert was the first to engineer and advertise a laser-friendly paper. Flashback to the days when laser printers were the new office equipment… Neutech.

During the tenure of our third Gilbert president, Peter Vogele, we captured his entire workforce face by face for this corporate identity.

Gilbert Paper has lead the industry in shifting their marketing investment from paper promotions to relevant keepsake quality publishing (by design).

Client: Gilbert Paper

Service: Branding