Herman Miller NeoCon Showroom

Thirst designed the Herman Miller's showroom at NeoCon 1999, together with architect Ron Krueck. Thousands of showroom guests were mesmerized by unique animations of dancers' motion, captured and reinterpreted to express the different ideals of the new line.

A 52-minute Digital Petraglyph. Beginning with an homage to the last molecular frame of Eames’ Powers of Ten.

Seven wheels, seven decades. Previous NeoCon installations showcased Herman Miller’s corporate history in analog.

Fiber optic light shows. Thematic wayfinding fused with Krueck and Sexton’s architecture.

Two dancers respond. Marketing messages from agility to stability were captured in motion.

Captured code moves… Every keyframe sequence, every color change, every everything!

Graphics in collaboration with Matt Daly and Vello Virkhaus.

Client: Herman Miller

Service: Motion; Signage