Thirst worked with HOLLY HUNT to establish post hoc graphic identity standards. Rick Valicenti and Bud Rodecker began the process by auditing decades of graphic materials, discussing the merits of what has been created and what should be moved forward.

Building on the long history of work, Thirst established new, common-sense, graphic standards for applying the HOLLY HUNT graphic identity. We formalized the visual relationship between the HOLLY HUNT logo and its various partnerships and business units, designed three interchangeable ad template systems, classified the photo art direction, and provided typographic styles. The resulting system provides guide rails for the HOLLY HUNT brand as they grow under the ownership of Knoll.