Rick Valicenti and Taek Kim designed Hold Hold, the first in a series of billboards presented by Skyline Design for the Kimball Arts Center. Visible only from the 606, the message is intended to "enrich local community" according to patron, Charlie Rizzo, who provided this text:
Don’t let the hand you hold hold you down.
No permita que la mano se mantiene te detenga.
El Mar y Tu by Julia de Burgos