Holly Hunt: 2018 Art Direction
Under the artistic direction of Rick Valicenti, Jonathan Allen photographed the latest furniture, lighting, and accessory collections for the Holly Hunt Neocon 2018 preview. To create new visual assets for the year, every new collection goes on location for a couple of days. These intense photography sessions are designed to yield a handful of select images for use online, in catalogs, and as advertising in Architectural Digest, Elle Decor, T, and the like.
Here is a glimpse of a few still lifes from just one day of collaboration and good clean fun.
- Client
- HOLLY HUNT
- Service
- Art Direction
- Credits
Photography by Jonathan Allen
Rick Valicenti's sketches composed on his phone.
Jonathan Allen (front row, black T-shirt), furniture movers, the product designer, Alberto Valez (top row, far right), brand managers, marketing folks, an assistant or two, and a fatigued graphic designer.