Under the image direction of Rick Valicenti, Paul Warchol photographed the new outdoor furniture collection for Holly Hunt over two days at the Kampong Botanic Garden in Miami for a 40-page catalog.
Design
Rick Valicenti
Anna Mort
Photography
Paul Warchol
Printer
Classic Color
Paper
Neenah
From: Paul Warchol
To: Curt Kendall
Subject: OMG!Hi Curt and Everyone.
Just took a look at the books. Gorgeous and kind of haunting. I am proud to have contributed. Now sell tons of furniture please.
Thank you
From: Curt Kendall
To: Paul Warchol
Cc: Kimberly Perazzo, Rick Valicenti, Alli Leib, Anna Mort
Subject: FW: OMG!Thanks Paul – Copying the other ‘major contributors’.
I could not agree more. It is edgy and interesting, with still being an effective selling tool. On-brand without being ‘expected’. I love it. If we don’t sell this furniture, it will not be because we didn’t put out a show-stopping marketing piece.
Paul Warchol (center)