Designer/friend James Victore extended an invitation to Rick Valicenti and other international design-thought leaders to LUST for what they would do if they could design anything. The results became the content for his book Lust: A Traveling Art Journal of Graphic Designers.

Rick proposes dedicating the rest of his waking design time creating experiences and things that catalyze the best response of all — I LOVE YOU. Buy the book on Amazon.