IN Light IN

Indianapolis curator, Joanna Nixon, invited Thirst to brand Indianapolis’ first light festival. In the presentation of naming the Indianapolis Indiana Light festival, Rick Valicenti reminded the Central Indiana Community Foundation that only one city in America could rightfully claim IN Light IN as the name for its two-night festival.

Valicenti smiles knowing red-state Hoosiers must have said to one another, “tonight I am going to 'en-light-en'.” Subversion accomplished.

A limited edition poster series was designed by Valicenti and Zach Minnich. Posters were printed digitally on Neenah Paper’s Stardream by Graphic Arts Studio and silkscreened in opaque and glow-in-the-dark inks by Delicious Design League.

Awards: The 8th China International Poster Biennial; Graphis Poster Annual 2018; STA 100 2016

The typographic logotype is made of dots in five different sizes: 100%, 80%, 60%, 40%, and 20%.

Valicenti’s post-it sketch deconstructs his only naming concept. The dot motif coincidently reflects the existing identity of the Central Indiana Community Foundation.

In addition to a galaxy of light-inspired graphic identity, Thirst was commissioned to design a series of commemorative posters, a program, merchandise, festival wayfinding, and didactics.

Minneapolis’ Northern Lights was commissioned to curate and install the 25+ lighting installations.

Client: Central Indiana Community Foundation

Service: Branding; Print