Indianapolis curator, Joanna Nixon, invited Thirst to brand Indianapolis’ first light festival. In the presentation of naming the Indianapolis Indiana Light festival, Rick Valicenti reminded the Central Indiana Community Foundation that only one city in America could rightfully claim IN Light IN as the name for its two-night festival.
Valicenti smiles knowing red-state Hoosiers must have said to one another, “tonight I am going to 'en-light-en'.” Subversion accomplished.
A limited edition poster series was designed by Valicenti and Zach Minnich. Posters were printed digitally on Neenah Paper’s Stardream by Graphic Arts Studio and silkscreened in opaque and glow-in-the-dark inks by Delicious Design League.