Thirst's Rick Valicenti and John Pobojewski were commissioned to develop a friendly and fun identity for this new mixed-use development in Chicago's Lincoln Park neighborhood. Colorful original letterforms and a unique 'chop' make up the identity. The 'chop' is inspired by the diagonal Lincoln Avenue, which bisecs the city-block-wide site, and which is transformed by Lincoln Common into vibrant urban street for residents and retail.