The Ed Kaplan Family Institute for Innovation and Tech Entrepreneurship at the Illinois Institute of Technology is devoted to fostering collaboration, innovation, and entrepreneurship between IIT’s students, faculty, alumni and partners. John Ronan Architects invited Thirst to design an integrated signage package that is in harmony with the overall architectural intent.

Typographic gestures inspired by digital production and machine fabrication are integrated throughout the space, in balance with the classic Futura typeface of IIT’s identity system. All materials and processes closely follow the palette defined by John Ronan and his team.