Thirst | Communication Design Practice

Lyric Opera of Chicago Branding and Identity

In 1988, Thirst conceived a simple identity that sings for Chicago's internationally acclaimed opera company. Since then, Lyric's identity has evolved into one of the city's most recognizable cultural brands.

Thirst's collaborations with the Lyric marketing team are designed to direct the other outside design firms towards a classic elegance and an optimistic spirit for all aspects of Lyric's communications. Design has been instrumental in promoting record ticket sales and consistent subscription renewals year after year.

The classic LO logo sings.

The Lyric name is set in a modified version of Farhnam italic.

As brand directors, Thirst sets the look and feel for each season.

Program covers help commemorate each season.

The external signage is refreshed to coordinate with the season, featuring the stars "larger than life."

Well-design pricing and subscription charts help guide buyers to the right series.

The annual commemorative poster design and/or direction began in 1988 with Tannhauser and continues to this day.

Client: Lyric Opera of Chicago

Service: Art Direction; Branding; Print; Signage

To Top