MAYA Identity and Branding

In honor of the one-year anniversary of the passing of founder Maya Romanoff, Thirst rebranded and renamed his company MAYA. A new visual identity was conceived to resemble the surfaces upon which MAYA installs their diverse collection of materials.

Valicenti: “The essence of creativity within the Maya Romanoff studio was born with him. With simply one word — MAYA — the new visual identity is a reminder that his passion, spirit, and creativity live on.”

Awards: Chicago Design Archive 2015

Ads feature a unique color of the brand, tailored to fit perfectly with every product.

Business Card

Product postcards systemically showcase installation photos and sample swatches.

Repeating patterns become the perfect artwork to wrap binders and folders.

A full transactional website was refreshed to better feature the company's product line.

The product catalog was retooled to better feature environmental imagery as well as product swatches.

Client: Maya Romanoff

Service: Art Direction; Branding; Print