Thirst | Communication Design Practice

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Process

Valicenti’s notes from day one

Initial sketches of the mascot and circular equites

The world, the bowl, and the noodle

Meeting notes in situ

Getting noodley came quick

Early idea — al dente noodle as mascot

many signatures quickly designed and discussed in initial testing sessions

Simple ingredients — the circle and the single unit

custom type contrasted with more legible type was tested and discussed

We dismissed early work

The first presentation began and ended with this slide

Images of Anthony Bordian’s global travels inspired custom furniture

Stoodle schematic

Test prototype of Stoodle

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