Thirst, led by Rick Valicenti, Nick Adam, and Anna Mort, collaborated to design the future of Noodles. Noodles (formerly known as Noodles & Company) is a publicly-traded, fast-casual restaurant chain, with over 450 locations nationally.
Noodles commissioned Thirst to design a comprehensive identity system and much like the noodle itself, the system’s recipe is composed of simple ingredients all with a connection to a bowl and a world of flavors.
The design process was intensely collaborative. By engaging the strategic messaging of Donna Speigel and interior architecture by Sarah Dunn and Martin Felsen of UrbanLab, a single harmonious design system was arrived at in under four months.
This work is currently being prototyped and tested.
Design Direction Rick Valicenti
Design Nick Adam and Anna Mort
Motion Graphics Suzie Shin
3-Dimensional Renderings Zach Minnich
Writing Donna Speigel
Quick Pick Up TBD Innovation