ON TO 2050 Brand Strategy
Thirst was invited to help position the next thirty-year regional urban plan for the Chicago Metropolitan Area — ON TO 2050. Inspired by motifs of "a new day rising," the design program uses posters, reports, and other materials to announce the four-year process of creating the plan. Typographic simplicity and bold colors create a spirit of openness and optimism for the entire region.
- Printed by Classic Color