Sometimes the best ideas are the first ideas. The brief for Pizzeria Bebu's graphic identity was written in the first meeting with Zach
The type selection for "Bebu" is Arbor by Vllg a reverse stress typeface. Reverse stress typefaces are also sometimes categorized as Italian, although their origin in Italy is questionable. Most likely, they were labeled Italian as a marketing gimmick to sell fonts. Image courtesy of "I Love Typography" http://ilovetypography.com/201...
Like Bebu pizza, the graphic identity acknowledges that the way we do things don’t have to follow all the rules. The red wedge is inspired from "Beat the White's with the Red Wedge"… if you look closely, it looks like a mouth eating a slice of pizza.
The red wedge was just sitting there… one-eighth of the pie chart.
In searching for the right typographic voice, we referenced Italian signage and typography. Courtesy of this Flickr set by id29: https://www.flickr.com/photos/...
"Pizzeria" is set in a custom typeface that uses american ingredients with an Italian flair. The discovery of a new stressed sans serif letterform came by overlapping two Zs of Trade Gothic Extended, a classic American Typeface. From there we extended it to an uppercase alphabet for Pizzeria Bebu's secondary typography.