Our Fall 2017 poster for the School of the Art Institute Chicago’s AIADO continues to explore dimensional typography from our Spring 2017 Poster, embracing a "dual shadow" which happened unexpectedly during the rendering process.
The monogram S-A-I-C becomes projected onto the letters in a virtual environment. All posters for SAIC follow the same constraints — using only two bold colors and hiding the school's initials as a visual fingerprint.
Concept/Design
John Pobojewski
Printing
Classic Color, Inc.