Contract Magazine celebrates the 35th anniversary of the Interiors Awards, giving distinction to the year's best interior architecture. The event theme Power of Place inspired 3st to create over 20 minutes of bespoke graphics and music across 14 categories — all designed to express unique aspects from each winning project.
In addition to the award introductions, two short feature films celebrate the work of the Designer of the Year Krista Ninivaggi and Legend Award recipient Trisha Wilson.
Photo by Christian Grattan
Great work as always... Perfectly tailored to each of the winners. Joey Shimoda, 2013 Designer of the Year
With the theme being The Power of Place, each category introduction had a separate visual identity, tied directly to its context.
Adaptive Reuse featured a modern interpretation of the Liberty Bell for an art school in Philadelphia. Public Space explores Japanese illustration for a library in Kanazawa. Restaurant rolls the dice for Andrea's at the Encore Las Vegas resort.
These visual themes were all structured within the same 'double square' format of the animations, creating a harmony between them. This symmetry also inspired other geometrics motifs that run throughout — circles, kaleidoscopes, book page turns, etc.
A home run! John Rouse, Publisher of Contract Magazine
Over 20 minutes of custom music were written: a unique track for each of the winning categories as well as the two feature length films.
Each track is has a very different style and feel — from jazz to electronica to dubstep to minimalist art music — to emphasis the uniqueness of each project and its context.
With such a different set of styles, each track followed the same pattern, key, and base tempo to unite them together as one soundtrack. Structurally, each track opens with the same "show theme" audio identity, then builds very sparsely from just effects and rhythm into the full score at the moment when the winners' name was announced on screen.
Check out all the soundtracks below.
It's nice to see it on your site John Czarnecki, Editor-in-Chief of Contract Magazine