Thirst | Communication Design Practice

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Opposites attracting

To reinforce the year's theme, we assigned business to white shapes and design to black shapes — seeing them as opposite sides of the brain coming together to fuse, spark, and catalyze in full technicolor.


A custom alphabet is used for all messaging, constructed of 45°, 90°, and 180° angles. These three lines conceptually represent the worlds of design, business, and the space in between.


Throughout the animation, visual patterns take their inspiration from the textiles of the conference table — pinstripes, tweeds, and herringbones.

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