Thirst | Communication Design Practice

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Process

Opposites attracting

To reinforce the year's theme, we assigned business to white shapes and design to black shapes — seeing them as opposite sides of the brain coming together to fuse, spark, and catalyze in full technicolor.

Letterforms

A custom alphabet is used for all messaging, constructed of 45°, 90°, and 180° angles. These three lines conceptually represent the worlds of design, business, and the space in between.

Textures

Throughout the animation, visual patterns take their inspiration from the textiles of the conference table — pinstripes, tweeds, and herringbones.

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