After 30 years on Beacon street the Black Ensemble Theater has moved to a new theater designed by Morris Architects. With the move Thirst gave the Black Ensemble identity a fresh look and designed the new building's signage. At the base of the new identity is the kiss icon. It represents the mission of the Black Ensemble Theater, which is to eradicate racism through the utilization of theater arts.
Our research of African visual culture turned up some themes on which we were able to pattern our design.
Taking inspiration from our research, we began by collaging and remixing visual motifs to find the right imagery to decorate the walls of the Theater.
Our exploration for the garden area started with us decorating the exterior of the building with the themes we discovered. We proposed a totem monument to be placed on the street corner that would act both as public art and identifying signage.
Through explorations of form and the materials available, we arrived at a solution for the canopy sign that slices the 4 foot extrusion into alternating black and white sections. When placed in context, the sign becomes another reminder of the Theater's mission to eradicate racism through the utilization of theater arts.
We also designed various GOBO options to enhance the Black Ensemble's street presence.
Just drove past the theatre, that sign is incredible. Like my favorite 70's typography had a baby with Nude Descending a Staircase. Kudos, sirs.
The donor wall for the capital campaign features six custom weights of BE Sans that when typeset in their respective sizes all match in stroke weight. While one person's plaque may be smaller due to their donation level, their name will be just as readable.
The proportion of the interior signage is based the kiss icon. All signage is, of course, ADA compliant and on-brand.
Morris Architects Planners