At the core of the concept is the audio waveform: what does it look like when someone says "Third Coast Audio Festival"?

The essence of our design activates and leverages Marshall McLuhan’s "the medium is the message". In this case, the message is (also) the medium.

Can this strategic identity design at the ephemeral level speak of story telling? Human presence begins a narrative exchange by identifying each face with a name, age and city of birth.

Out in the real world there is little distinction between audio and visual. The TCAF identity can be amplified in any environment.