Located at the intersection of Webster and Elston Avenues and overlooking the North Branch of the Chicago River, Triangle Square will soon be home to new condominiums, apartments, and retail shopping.
Bud Rodecker and Rick Valicenti led the Thirst Team in the naming and graphic identity design for Triangle Square. The name takes inspiration from the development’s triangular shape and its location as the new neighborhood town square.
We then looked to the poster work of John Massey promoting Chicago's attractions for further inspiration. The resulting palette of graphics and imagery is intended to feel lively and unexpected in a traditionally reserved condo market.