Thirst | Communication Design Practice

Triangle Square

Located at the intersection of Webster and Elston Avenues and overlooking the North Branch of the Chicago River, Triangle Square will soon be home to new condominiums, apartments, and retail shopping.

Bud Rodecker and Rick Valicenti led the Thirst Team in the naming and graphic identity design for Triangle Square. The name takes inspiration from the development’s triangular shape and its location as the new neighborhood town square.

We then looked to the poster work of John Massey promoting Chicago's attractions for further inspiration. The resulting palette of graphics and imagery is intended to feel lively and unexpected in a traditionally reserved condo market.

The Triangle Square poster graphic gets to the point.

The website design was built on a square grid using large negative space, simple typography, and seamlessly blends graphics with imagery.

Semi-transparent colored vinyl applied to the front of the sales gallery serves as a bold billboard and acts like stained glass filtering the light throughout the day.

Custom table fabricated by Might Make, serves as a centerpiece to the sales gallery and showing the location of Triangle Square within Bucktown.

Different residence plans are illuminated on Samsung Frame TVs

Video highlighting the vibrant neighborhood surrounding Triangle Square.

Client: Belgravia Group

Service: Branding

Credits: Direction Bud Rodecker and Rick Valicenti
Design Suzie Shin
Video Animation John Pobojewski and Leah Wendzinski
Table Production Might Make
Sales Gallery Graphics Best Imaging Solutions

Process

Inspiration came from John Massey's Chicago-based works

Rendering of the custom table and map graphic

Rendering of the custom dimensional map elements

Proposed concept for sales gallery graphics

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