The University of Illinois at Chicago (UIC) commissioned Thirst to design the university’s interior signage standards. Building on the brand standards developed by Studio Blue, Thirst designed a sustainable system that reduced production costs and allowed for more flexibility as the system developed. The system is designed to be easily produced by the on-campus sign shop, as well as any outside signage vendor. Each sign is built on a square proportion taken from common page dimensions to make the most efficient use of materials.
The associated guidelines document outlines simple rules for producing and implementing the signs. Guidelines for what signs to use where are explained with iconic simplicity.