The best metal shop in America. Located in Jasper Indiana, a region known as America’s other furniture capital, Versteel is part of a historic community of furniture makers. Inspired by Versteel’s 40 years of furniture manufacturing, Thirst, led by Rick Valicenti and Nick Adam, designed a comprehensive identity system that expresses a spirit of machined, well-built, and limitless potential.
In conjunction with the Versteel visual identity system, Thirst designed a photographic point-of-view, two NeoCon books, their Merchandise Mart showroom, a custom typeface, and engineered the partnership between Versteel and the internationally acclaimed, Indiana-resident, designer Jonathan Nesci.
This work was designed in partnership with John Rouse at Perception a market research practice, and with JoChicago a market relations studio.
Image Direction Rick Valicenti
Graphic Design Nick Adam
Producer and Stylist Anna Mort
Motion Graphics Anna Mort, Nick Adam, Zach Minnich
Type Design Nick Adam
3D Rendering Zach Minnich
Market Research John Rouse, Perception
Market Relations JoChicago
Photography Jonathan Allen
Photo Retouching Bill Cornman, Classic Color
Printing Graphic Arts Studio
Engraving Artistry Engraving