Wolf Point is at the confluence of the three branches of the Chicago River. This historic site has been a gathering place since before Chicago was even a city, home to the region's first tavern and hotel. Wolf Point East continues this welcoming legacy, transforming an empty parking lot into a four-acre riverfront park and an iconic highrise designed by Pelli Clarke Pelli.
Our visual identity for the luxury apartments imagined a high-end palette as rich and crisp as the architecture, emphasizing precision, quality, and architect Fred Clarke's humanist approach to modernism.
John Pobojewski
Concept, Design, Direction
Zach Minnich
Design, 3D Illustration
Clark Nelson
Web Development
Rick Valicenti
Logo Design Direction