Writers Theatre

Inspired by Studio Gang Architects' bold yet elegant interpretation of the modern theatre, Thirst, led by John Pobojewski, designed a comprehensive signage package that is tightly integrated with the architecture.

Many unique applications create a sense of place, including an indoor season marquee, unique donor woven wood wall, and an innovative digital signage package.

An outlined expression of the logo provides scale and recognition without added visual weight.

A custom digital signage package allows for a rich variety of messaging in the lobby.

Everything from new productions to cast listing is content-managed, yet bespoke to Writers' needs.

Animations are inspired by the architecture.

Inside, a marquee wall displays the plays for the season.

Individual letters allow theatre staff to "hand set" the name of each production.

The donor wall appears to be weaved of wood, a gesture inspired by Tudor architectural structure.

Each name can be removed or replaced easily, but is still integrated into the architecture.

20+ years of Writers' history is represented in a custom exhibit "bookshelf" corridor.

The modular peg mounting system allows new pieces to be added or replaced in the future.

Architectural critic Alexandra Lange posted a photo the outlined Writers logo on her Instagram.

Client: Writers Theatre; Studio Gang Architects

Service: Signage

Credits: Fabrication by Poblocki Sign Company and Forms + Surfaces
Digital signage system engineering and development by Leviathan
Photography by Steve Hall / Hedrich Blessing
WT identity/branding by Lowercase, Inc.