SOM commissioned Thirst, led by John Pobojewski, to tell the story of a new city center in Xi'an, the birthplace of Chinese civilization. This new mega development will be considered an Ecological Business District — catalyzing economic growth while respecting the surrounding environment. Four principals define SOM's urban design, each a theme for a different neighborhood of mixed uses, each an expression of the national vision of President Xi Jinping.
Film by Thirst
Concept/Story/Direction/Music John Pobojewski
Editing/Animation Kyle Green
3D/Compositing Zach Minnich