Thirst | Communication Design Practice

YouTube Gaming Animation

YouTube engaged Thirst to provide animation studies and design iterations for the teaser site announcing their standalone gaming app. At the core of the teaser site is a graphic hear, built from the YouTube play button. We started by imagining different ways a user could interact with the heart: Games, explosions, flexible meshes.

With direction from YouTube we arrived at the solution where the heart is activated with gaming inspired animations. On click, the heart rearranges into 13 of the 48 iconic video game motifs we proposed.

View the final site here at gaming.youtube.com

The final teaser site was developed by Work and Co, with the sound design by Audiobrain.

Thirst explored many different arrangements of the heart. Some game specific, others generic to gaming.

Storyboards outline the order of interaction when a user clicks on the heart.

Coin

We explored various interaction models.

Change the heart into a video game controller. Secret codes included: up up down down left right left right B A Start.

Each section of the heart activates a different video.

Flip Card Game.

Keep each section of the heart from draining.

First person shooter.

Magnetic repulsion.

Distortion Mesh.

Clicking each side of the heart transforms it with a different texture map.

Clicking sections fill them with different patterns.

Asteroids; avoid letting the triangles hit the heart.

Guitar Hero.

Clicking each section causes them to explode, then reform.

Client: YouTube

Service: Illustration; Motion

Credits: Design Direction: YouTube
Development: Work & Co
Sound Design: Audiobrian

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